If Mobile Marketing is one of the key buzzwords for businesses today, Mobile Commerce is another. While the former refers to any form of marketing to or with a mobile device, mobile commerce refers to the various ways in which businesses deliver the retail experience to their customers’ mobile devices. Considering how many consumers are getting on mobile and choosing to do everything – including shopping – through their smart phones and tablet PCs, businesses which opt for mobile commerce are bound to do extremely well.
If your business is still not in on the mobile commerce action, you need to start now. Here are some reason why:
Investment in Future Growth
When you make your product available for purchase on a mobile device, you are opening up a whole section of the market for yourself. While older consumers might split their time between mobile and desktop, for many young consumers, mobile is the single access point to the internet. For them, using mobile to listen to music, watch videos, connect with friends and buy products and services is only natural. Once this section of consumers matures your current investment in mobile commerce will really pay off.
Your desktop site sees the kind of people who prefer to shop from the comforts of their home or at odd hours and on holidays. But why not also be immediately accessible to people who’re on the move or in places where they cannot access a laptop? By opting for mobile commerce, you will truly be opening yourself up to transactions that take place anytime and anywhere.
It Will Boost Sales
Mobile coupons are a tried and tested tool for successful mobile commerce. By next year, the number of mobile coupon users is expected to reach 53.2 million a year. Considering that the redemption rate of mobile coupons is 10%, compared to 1% of print coupons, you can expect to do fantastic business by using mobile coupons to boost your business.