Is your marketing campaign turning into a great, big QR code fail? Read on to find out why
So you’ve taken every precaution to ensure that your marketing campaign doesn’t turn into a big QR code fail. You’ve ensured that you have included specific instructions about how your customers can scan your QR code. You’ve also made sure that your QR code is featured in a place where not only will it be convenient for people to scan it, they will actually physically be able to scan it. Your QR code also has a very clear call-to-action for people to follow, and you’ve also remembered to put in place a system for measuring the impact made by the QR code. So why, you wonder, is your QR code failing?
Look closely. You have probably not put in the most basic thing of all: an enjoyable enough and beneficial experience for your customers. Don’t expect your customers to whip out their smartphones, download a QR code scanning app (if they don’t already have one) simply in order to scan a QR code that leads them to your company’s home page or your product page on Amazon. You need to offer them something more.
According to this article, a lot of people who have scanned QR codes once are not likely to do so again, because they feel like they’re not getting enough to justify the effort. However, it also states that if sufficient benefits, such as mobile coupons are attached, then more people would be willing to scan QR codes. This is certainly a very good idea. However, there are a couple of other things also that one can do in order to avoid a QR code fail.
1) Allow the user to automatically register a product or product warranty by scanning a QR code.
2) A QR code can also be used to share additional, useful information with the user. This would, of course, vary from product to product.
3) Use the QR code to let users enroll in a mobile loyalty program. This way it can all stay on mobile and you and your customer can both avoid the hassles of physical loyalty cards.